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Brand Developement

Once the look of your company has been determined through your logo design it’s time to establish that brand across the spectrum of your communication pieces. Through consistent branding of all Marketing material your customers receive an unwavering message making your brand more memorable and instantly recognizable.

 

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Heartland
Is a investigative company working predominantly with Lawyers. Having 3 distinct branches in 3 states with 3 different levels of services that they offer Heartland needed a brand that would tie together each leg of its operation with a common look, but at the same time allow them to stand on there own. InPosition accomplished this through the use of a common graphic represented in 3 distinct colors. This theme was then carried through out all thier communication and marketing pieces.ture article in St. Paul Minneapolis magazine.
 
  Plato's Closet
This company was acquired by Grow Biz International and brought to Minnesota for the purposes of franchising. We were hired to completely re-do the brand, make it more modern and hip, a look that their target audience could relate to. After a new logo was established we took that look and feel an applied it across the board to all the marketing collateral and POP signage.  We also set up brand standards so all stores across the country would have an identical look.

 
 

Innovative Real Estate Acquisitions
IREA is a St. Paul based start up company that would be doing business in several states. Their core business was to purchase homes that were distressed, refurbish them and sell them back for profit. They wanted a look that would stand them apart from other companies and project an image of quality and old world craftsmanship. To achieve this we created an original Watercolor in soft pastels with an elegant font.

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InPosition llc - 250 6th Street East Suite 613 Saint Paul, Minnesota 55101 - Phone 612-670-3352