Direct Marketing
Let InPosition’s experience show you how direct marketing can boost business results through systematically winning quality customers.
You must break through the clutter
and we can show you how.
Prospects and customers are bombarded with more than 3000 marketing messages (direct mail, email marketing, radio/TV advertising, billboards) – every day. Effective direct marketing can get through the ‘marketing noise’, and deliver a high return on investment for your marketing efforts.
What works and why?
With prospects being presented with so many choices, they seldom, if ever, buy at the first contact. In fact, it can take anything from 9 to 15 contacts before they have sufficient trust in you to finally buy your product. InPosition can help define what will work to get your message across.
InPosition uses a systematic direct marketing approach.
There is only one alternative to the pain of cold calling and that is a consistent set of processes that attracts qualified leads to your business, and then keeps them ‘in the loop’ until they convert into customers. We use a set of processes that include a marketing strategy based on direct marketing methods that will deliver an immediate and sustainable sales improvement.
The Highly Effective InPosition Cycle
of Systematic Direct Marketing.
In order to attract, retain and nurture a list of highly profitable customers, you need to craft your direct marketing strategy around a number of marketing activities that can start in a fairly simple way, but over time develop into a fairly sophisticated set of direct marketing processes. If you cycle through the following direct marketing activities you will experience an unprecedented improvement in your business’s results:
1.• Generate Leads
2 • Obtain Referrals
3 • Develop Relationships
4.• Building Trust
5 • Convert Prospects into Customers
6 • Profile your Successes
Each direct marketing cycle will create a set of clients who can start providing you with referrals. These ‘lowest cost’ prospects will supplement the prospects that you attract through your normal ongoing lead generation techniques, yielding an ever-increasing prospect base for you to convert into customers.
If this is the solution, why isn’t everybody
adopting this Direct Marketing Strategy?
For starters, many business executives get seduced by glamour advertising – where advertising agencies vie to see how ‘creative’ they can be with your advertising budget. Sadly this approach is both expensive and ineffective. Even worse, no measurement criteria are established to track the effectiveness of the efforts. Literally a case of pay and pray.
A solid process gets solid results.
The main reason that many businesses don’t base their marketing strategy around direct marketing is that it requires setting up several interlinked marketing processes, and many smaller business owners don’t have the direct marketing know-how to do this.
Create effective marketing and most
importantly budget for it.
Most marketing ‘systems’ are not too difficult to set up, and many are relatively inexpensive to implement. The smart approach to systematic direct marketing is to introduce the easy / low-cost approaches first, and then use the newly-generated additional cash flow to fund the more sophisticated and more expensive methods.
If any of this seems to make sense to you go to our contact page and set up a meeting with us and we’ll come out and review your current direct marketing situation and recommend any thing that we see that could help.
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