E-Mail Communication
Mail Communication
E-mail Communication With a Designed Purpose.
Instantly increase your company's unique brand recognition with massive exposure and marketing possibilities.
What is InPosition E-Tools?
E-Tools is a web-based application that allows anyone to create branded e-newsletters, e-mail blasts, invitations, announcements, press releases and marketing promotions from their own desktop.
Why use InPosition E-Tools?
Every e-mail message sent from within your company should be effectively branded. We have several approaches that will immediately improve your brand recognition, make your email stand-out, effectively distribute your contact information and provide direct links back to your website. You will see measurable results with each marketing campaign.
Who uses InPosition E-Tools?
Our customers range from small businesses (who benefit from our email expertise and one-on-one approach to customer service) to large corporations seeking a cost-effective and streamlined approach to setting up hundreds or thousands of end users.
InPosition E-Tools was designed to accommodate both novice and advanced users.
A total beginner can send a great looking newsletter in about five minutes. Seasoned web designers can import their own HTML code for the ultimate in custom design. We want this to be as effortless for our customers as possible, so we offer you:
• One-on-one training
• Free phone support during normal business hours
• In-house graphic artists
• Free consultation to insure your message is clear and concise.
Emails appear correctly in all the different email browsers including: Outlook, Outlook Express, Hotmail, Yahoo! Mail, AOL, Lotus Notes, G-Mail, Eudora, Mac Mail, Entourage and more.
Time to get started.
For your first project, we start by listening to you. We want to understand what the purpose of your e-mail campaign is. We'll ask you three open-ended questions that are part of our proprietary 3W investigative process.
• Who are you sending it to?"
• What do you want to communicate to them?”
• Why should they respond to your message?"
With that background information, we suggest a format and layout. We will then walk you through each step so that you feel comfortable with the entire process.
If you would like us to create your campaign for you, we can do that for you as well.
We will gather the materials we need which will include your corporate identity and branding. With the layout determined and the logos and color schemes in hand, we design a mock-up for your approval. Once we settle on something you like, we build it!
Measure your results with E-Tools and know who opens, clicks and forwards your messages
Measure your e-mail marketing results down to the individual response. You will be able to see e-mail marketing metrics for opens, undeliverable and opt-outs plus clicks and forwards. Know what is happening with all your e-mail marketing programs, and compare results. Drill down to see what people are clicking and which topics and offers they are most interested in. InPosition E-Tools solution will automatically segment your lists based upon their click behavior, helping you to send more timely and relevant follow-up information.
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